Apple Worship: Creating a Brand

KCRW Presents-

Design and Architecture's interesting perspective on what goes into a brand and why we buy the things we do not need.  Sasha Strauss explains how well-designed and branded goods are just as important as critical needs.

Thomas Ferguson featured in March 2010 Eyecare Business

FGW Collaborates with Photographer Philip Harvey

As some of you may know,  Focus Group West just relaunched our website with all-new creative direction by the FGW team and imagery from their 2009 collaboration with photographer Philip Harvey.  Here are some of the great images from our site:

  

 

About Philip Harvey:

After completing his degree in literature and psychology at the University of Oregon, Philip Harvey studied photography at Brooks Institute of Photography.  After graduating with honors, he moved to the San Francisco Bay Area and began shooting editorial, catalog, and advertising campaigns for local and national clients; some of which include: Adobe, Kohl's, L.L. Bean, Nestle, Restoration Hardware, Better Homes and Gardens, and San Francisco Magazine.

He just completed a project for Guess? Inc in Los Angeles that is set to release at the end of February.

With Phil's great attention to detail and clean aesthetic eye, a collaboration with him was only natural.  Shot in just one day in a residence designed by FGW's John Lum, the Focus Group West team pulled together the great efforts of stylist Deborah Dapalito and hair and makeup artist Veronica Sjoen.  

Be sure to check out Phil's website: www.philipharvey.com

Also, follow our great models Greg Peralta and Khyrstyna from San Fancisco's Look Model Agency.

We hope this is the first of many collaborations with Phil and just the beginning of our original content for the FGW blog THE AESTHETIC OMNIVORE

March 3, 2010 - UPDATE: Be sure to check out additional coverage about Philip Harvey on our design blog - The Aesthetic Omnivore

FGW Hits the Runway

Some of the most recent designs from the John Varvatos sunglass collection were recently seen on the runway in NYC and Milan.  Check out these great images from the Spring 2010 and Fall 2010 collection:

Be sure to check out more of the John Varvatos collection: www.basecurveeyewear.com

FGW on The Optical Vision Site

Our friends over at The Optical Vision Site have once again featured news about FGW on their blog.  Check out their coverage of the upcoming episode of Thomas Ferguson on the Style Network's "What I Hate About Me"!!

What I Hate About Me - Style Network

As mentioned in November, FGW's very own Thomas Ferguson taped a segment for an upcoming Style Network show.  We can now divulge the details:

About the show - Women identify the ten things they dislike most about themselves, such as relationship issues, vices, physical flaws, or out-of-control finances, and then a rotating panel of experts (including boxer Laila Ali, nutritionist Rachel Beller and radio host Emily Morse) offers advice about how to makeover their lives and directly deal with these issues.  (source: TVTango)

With the help of Thomas Ferguson as the "eyewear expert" and product from Dan Deutsch Optical Outlook, the segment is a guide to teach women how to find their perfect pair of shades.

Be sure to check out the episode on Janauary 30th @ 9pm

Check your local listings.

Visit www.MyStyle.com for more information about the show.

Happy Holidays!

All of us at Focus Group West wish you the best during this holiday season. 

Here's to a safe, successful, and happy 2010.

 We will be spending the next few weeks with our family and friends and will resume blog updates in January.  Happy Holidays!!